Barring any potential power outages from the arrival of post-tropical storm Teddy, beginning one hour after sundown today, several local buildings and marquees will light their exteriors red.
They will join hundreds of others from across the country to raise awareness supporting Canadian live event workers who have lost their livelihoods due to the ongoing COVID-19 pandemic.
Organized by Toronto-based Live Event Community, the Canada Wide Day of Visibility will shine a light on a $100 billion industry that largely remains dark due to physical distancing restrictions.
“This grassroots movement has seemed to catch fire,” says Live Event Community co-founder and industry veteran Morgan Myler in a media release. “Our goal is to ensure the government acknowledges that our industry has been uniquely impacted by the effects of COVID-19 and that it will continue to offer financial support for live event workers and companies throughout the supply chain until large gatherings are once again deemed safe and the industry comes back to life.”
Throughout the evening, images and video will be shared on social media using
the hashtags #LightUpLive / #EclaironsLesScenes to boost visibility.
Theatre Nova Scotia is taking things a step further with its own #BeSceneNS social media campaign in tandem with #LightUpLive, reaching beyond those working in live theatre to include those who are missing it as well.
Among the local venues and arts organizations to sign-on include Neptune Theatre, The Bus Stop Theatre, Shakespeare by The Sea, Theatre Arts Guild, Alderney Landing, and Dartmouth Players. Halifax City Hall and Dartmouth North NDP Sue Leblanc’s constituency office will also go red in support of the initiative.
“This industry is built on passion, and that makes it inherently resilient,” says Live Event Community co-founder Rob Duncan. “We’re all doing our best to weather this storm and appreciate the support we’ve already received from various levels of government and the general public. However, we’re in a uniquely challenging spot, and need assistance hardships to ensure the show can go on once we’re all on the other side of this pandemic.”
For more information, visit lightuplive.ca.